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Kodak's bold move: blockchain for photography rights management

Kodak's Blockchain Dreams Crash Amidst Crypto Winter | Users Jaded by Broken Promises

By

Daniel Kim

Aug 17, 2025, 07:36 AM

Edited By

David Liu

2 minutes of duration

A digital representation of Kodak's logo with blockchain symbols in the background, illustrating rights management for photography.
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Kodak's ambitious plans to use blockchain for photography rights management are facing heavy criticism as a recent downturn in the crypto market raises doubts about the company's strategy. Many users express skepticism about Kodak's ability to adapt in a continuously shifting landscape.

Kodak's Struggles

Since its glory days in film, Kodak has battled to stay relevant in the digital age. The company's foray into blockchain technology was seen as an innovative step, yet it now seems like a desperate attempt to regain footing. With comments highlighting the "crypto winter" as a scapegoat for failure, opinions about the company's move remain cold.

Criticism of Blockchain Integration

The consensus on user boards reflects a mix of disbelief and disappointment. Some users argue that blockchain technology, touted as a revolutionary change, lacks practicality. "Blockchain is a slow and wasteful database that should not be the centerpiece of any business model," criticized one user.

Voices from the Community

Numerous comments indicated a shared feeling that Kodak is out of touch with realities:

  • "Dying company and crypto: name a better combo."

  • "Bad idea meets bad timing β€” no kidding!"

  • "Every few months they come up with a new narrative, but it never happens."

The Current Climate

As Kodak’s blockchain venture crumbles, users point to a broader trend of tech companies chasing buzzwords without delivering results. While blockchain was once the darling of corporate innovation, many now see AI as the fresh hotness, leaving companies like Kodak to fend for themselves in a market that leaves little room for error.

"The timing seems just off; all that could have been avoided with some common sense."

Key Insights

  • πŸ”» Heavy criticism surrounds Kodak's blockchain plans.

  • βœ… The crypto downturn exacerbates Kodak's longstanding challenges.

  • πŸ’¬ " fools the rubes into buying more."

The sentiments echo a broader skepticism of nostalgia-based enterprises attempting to hitch rides on newer tech while struggling to maintain relevance. Kodak's dreams of blockchain revolution are fading fast, leaving many to wonder: What’s next for this Once-mighty brand?

The Road Ahead for Kodak

Kodak's blockchain adventure may face further fallout as skepticism grows among people who once held hope for its success. There's a strong chance the company could pivot away from blockchain entirely if these challenges intensify. Experts estimate around a 60% likelihood that Kodak will re-examine its business model in light of the crypto market's harsh realities. If it continues on this path of blockchain reliance, Kodak risks alienating its core base of photographers and digital artists who are looking for practical solutions rather than flashy tech promises. The time to act is limited; failing to adapt could lead to an even steeper decline.

A Lesson from the Landline Era

The situation resembles the landline phone companies that struggled to adjust to the mobile revolution in the late 1990s. Just as those firms clung to outdated technology, hoping nostalgia would keep them afloat, Kodak now finds itself in a similar position with blockchain. It highlights how reluctance to embrace necessary change leaves companies stranded in a fast-moving world. The nostalgia for past glories can be a heavy anchor, dragging down even the most recognizable brands unless they make the tough choices to evolve.