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Ethereum set to attract 1.4 billion users with l2 launch

Ethereum's Future Boosted | Alipay's New L2 Platform Could Bring 1.4B Users

By

Alice Zhang

Oct 16, 2025, 05:10 PM

Edited By

Isabella Rios

2 minutes of duration

A graphic showing Ethereum's logo surrounded by figures representing 1.4 billion new users, with AliPay's logo in the background.
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A revolutionary move from China’s Ant Group, creators of Alipay, marks a significant shift in the crypto sphere. The launch of Jovay, a Layer-2 blockchain built on Ethereum, promises to integrate real-world assets into decentralized finance for institutions. With 1.4 billion potential users, this initiative could revolutionize Ethereum's global financial role.

What You Need to Know

Jovay has come to life amid ongoing discussions in the crypto world, leading to mixed reactions among people closely watching Ethereum and its developments. Sources indicate that Jovay aims to operate without a native token, focusing on compliance and scalability. The platform recorded impressive transaction speeds of up to 22,000 transactions per second (TPS) during trials, aiming to reach 100,000 TPS.

According to one commentator, "Even if only a fraction of [the 1.4 billion users] actually join the Ethereum ecosystem, this is huge." The anticipation around Jovay illustrates a broader wave of optimism within the crypto community regarding heightened enterprise adoption.

Alipay's Dominance in Payments

Alipay and WeChatPay dominate payment systems across China, leaving little room for other methods. One commenter shared, "I was there a few months back and literally you can’t get anything done without them. It's huge!" Their influence cannot be understated as Alipay’s integration with Ethereum could potentially elevate crypto's mainstream presence in global finance.

User Sentiment

While reactions range from excited to skeptical, the overall sentiment leans optimistic. Many believe the news offers a potential boost for Ethereum as development continues. As one observer quipped, "This is either the most bullish thing ever or it will just pass like nothing happened."

Key Points to Consider

  • 🎯 Alipay’s Jovay could onboard 1.4 billion potential users to Ethereum.

  • πŸš€ The platform achieved 22,000 TPS in trials, aiming for 100,000 TPS.

  • πŸ“ˆ A significant shift toward public blockchain infrastructure seems on the horizon.

  • πŸ’¬ "What this could mean for Ethereum is beyond just numbers; it’s about real-world impact," says another commenter.

Final Thoughts

With a backdrop of economic tension in the U.S. and geopolitical challenges, some caution against overly optimistic expectations. However, the developments signal a notable expansion of crypto possibilities tied to established payment systems in China. Will Ethereum rise to the challenge and shape the future of finance? Only time will tell.

Anticipating Impact on the Crypto Landscape

In the coming months, Ethereum could experience significant growth due to the launch of Jovay. Analysts suggest there's a strong chance that if even 10% of the estimated 1.4 billion potential users begin utilizing Ethereum, we may see a surge in transaction volumes and increased interest from institutional investors. The commitment to compliance and impressive transaction speeds position Jovay as a real contender for enhancing Ethereum's usability. With more businesses likely to integrate this platform, experts estimate around a 60% increase in enterprise participation in decentralized finance by 2026, potentially reshaping how transactions are conducted on a global scale.

Historical Echoes in Innovation

This scenario isn’t unlike the early days of the internet when America Online (AOL) transformed how people communicated and conducted business online. AOL’s efforts to simplify access for everyday people, much like Jovay aims to do with crypto, created an environment where digital commerce could flourish. Just as AOL made its mark by bridging the gap between traditional and digital communication, Jovay could pave the way for a broader acceptance of cryptocurrencies in mainstream finance, asking us to reconsider how rapidly always-evolving technology influences everyday life.