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Building real value: how to launch a sustainable crypto coin

Building Real Market Value for Cryptocurrency | Aiming Beyond Hype

By

Meltem Demirors

Oct 3, 2025, 04:16 AM

3 minutes of duration

A digital illustration showing a group of diverse people brainstorming around a table with graphs, crypto coins, and laptops, symbolizing collaboration and strategy in launching a sustainable cryptocurrency project.
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A wave of discussions is unfolding in online forums about creating sustainable crypto projects. Users are keen to explore strategies for building real market value, rather than riding the wave of short-lived hype.

Many new cryptocurrencies launch with flashy names and whitepapers but fail to provide lasting value, leaving investors high and dry. As one user noted, "Most projects flounder because they lack real utility." This sentiment is echoed by others, emphasizing the need for functionality in a coin's design, whether focused on payments, gaming, or saving privacy.

Key Considerations for New Crypto Projects

Utility Over Hype

Users emphasize that functionality should come first. One contributor argued, "You need a business case first, something better than what already exists." Coins like Bitcoin and Ethereum succeed because they solve actual problems. New projects should prioritize real-world applications to avoid being labeled as mere "pump and dump" schemes.

Tokenomics Strategies

Another hot topic is token economics. Many forum members stressed the importance of fair distribution and mechanisms to control supply. Some even suggested that token rewards or burning strategies could engage holders more effectively, highlighting how proper tokenomics can pave the way for much-needed stability.

Community Engagement

Community is key; many users believe a project can thrive on a strong supporter base. "You need a cult following," one user pointed out, implying that community investment often drives interest. Regular updates and genuine engagement are crucial for maintaining user interest over time.

"Build utility for your token if you want it to last," another participant suggested, urging developers to make their projects more accessible, potentially integrating operational needs in commerce to gain traction.

Partnerships for Real-World Use

Creating partnerships with existing businesses is something many believe is often overlooked. Users argued you need to show how a token can be integrated into deals consumers care about. "Beyond airdrops, think about actual usage scenarios," one mentioned. Successful projects should focus on collaboration to create real use cases.

Marketing vs. Building

The eternal debate about marketing versus building was also highlighted. Some argue that going in loud before solidifying a working product can be damaging, hinting that genuine innovation is often forgotten in favor of fleeting attention.

Key Takeaways:

  • πŸ’‘ "Most coins die because they don’t do anything useful."

  • πŸ” Strong community engagement can drive long-term sustainability.

  • πŸ”’ Partnerships with real businesses can create utility and interest.

Overall, the desire for genuine, lasting cryptocurrency initiatives is palpable. Participants are eager to learn from what has failed in the past and build something worthwhile, raising the question: Can new entries to the crypto space really break free from hype and deliver true value?

What Lies Ahead for Crypto Value Creation

As discussions continue in online forums, there’s a strong chance that the focus on real utility in cryptocurrency will reshape the industry. Experts estimate around 70% of new projects might integrate genuine use cases by 2026. This shift could be fueled by investors becoming more discerning, favoring cryptocurrencies with tangible applications. If recent trends are any indication, we could see a significant decrease in hype-driven projects, pushing new tokens to adopt community-driven approaches, responsible tokenomics, and pivotal partnerships with established businesses to foster authenticity.

History's Echo in New Ventures

Reflecting on the rise and fall of the dot-com era, one can draw parallels between the overhyped tech booms of the late 1990s and today’s crypto landscape. Just as many internet startups fizzled out due to lack of substance, countless cryptocurrencies are facing similar fates. However, those that solidified their foundation with practical applications, much like Amazon and eBay, not only survived but thrived. The lesson remains clear: sustainable growth often stems from addressing real needs, crafting pathways that others can navigate, rather than simply chasing the ever-tempting glow of quick success.