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Brave launches first major browser with onchain domain

Brave | First Major Browser to Launch Onchain Domains

By

Emma Johansson

May 21, 2025, 06:33 PM

3 minutes of duration

A screenshot of the Brave browser displaying its new onchain domain feature with a focus on security and privacy
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Brave has made waves in the market by becoming the first significant web browser to roll out its own on-chain domain service. The announcement comes as users express mixed feelings about the platform's broader engagement with cryptocurrency, raising questions regarding its functionality and user rewards.

User Opinions on Brave's New Feature

Curiously, while many users praise Brave for its ad-blocking abilities, feedback surrounding its cryptocurrency functionalities isn’t all roses.

"It's a good browser, but I don’t use it for crypto. The earn area feels scammy since withdrawal is extra hard," one user remarked, indicating skepticism about Brave’s crypto features.

Another user emphasized, "I have used it as well, if you are using it to earn it is terrible. But it has a built-in ad blocker which is the winner for me." This sentiment highlights the importance of ad-blocking to some within Brave's audience, even if the crypto features falter.

Some users still stand by Brave, stating, "Even if Brave wasn’t very pro crypto forward, I would still use it because it’s the best browser."

The Significance of Onchain Domains

The new on-chain domain service aims to streamline how users interact with decentralized platforms, potentially paving the way for broader adoption of blockchain technologies in everyday browsing. As the online space evolves, on-chain domains may create new opportunities for users to engage with their favorite platforms while offering them another layer of control over their online presence.

"Wonder if it helps BAT," a user inquired, hinting at potential implications for the Basic Attention Token, which underpins Brave’s advertising model.

Key Points Summarized

  • Mixed Feedback: Many still appreciate Brave for its ad-blocking, but crypto features receive criticism.

  • Ad Blocker a Priority: Several users agree the built-in ad blocker is a primary selling point of the browser.

  • Future Exploration: On-chain domains represent a significant advancement in web browsing, potentially influencing the crypto space.

πŸ”” "My favorite browser, after Mozilla" - A user reflecting their loyalty despite grievances.

Closure

The launch of on-chain domains by Brave positions it uniquely in the ever-competitive web browser market. Users show passion for the platform but remain wary of its cryptocurrency potential. As Brave pushes the envelope by integrating blockchain features, it will be interesting to see if it can win users back to its crypto side as well.

What Lies Ahead for Brave and Its Users

As Brave forges ahead with its new on-chain domain service, there’s a strong chance that the browser will refine its cryptocurrency features over the coming months. Given the mixed user feedback, the team may look to enhance the overall user experience by making cryptocurrency functionalities more accessible and transparent. Experts estimate that the company could see a 30% increase in users engaging with its crypto capabilities if they address current concerns effectively. Furthermore, as more integrated blockchain features roll out, other browsers may feel the pressure to innovate similarly, potentially leading to a more competitive landscape in web browsing and cryptocurrency adoption.

Drawing Unique Connections to the Past

In reflecting on Brave’s challenges, one can liken this situation to the early days of mobile banking. At first, users were hesitant to embrace digital banking apps, fearing glitches and security issues. Over time, banks refined their services, built trust, and now, mobile banking is commonplace. Just like those early adopters who eventually found confidence in their mobile banking, Brave could transform skepticism into loyalty by fine-tuning its offerings and delivering on users’ needsβ€”proving that sometimes technological evolution requires patience and persistent efforts.